Multi-Activity School Holiday Clubs | Junior Adventures Group

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Save 10% on Easter Holiday HQ bookings using code OUTDOOR10

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What is Holiday HQ?

Where the School Holidays Come Alive!

Holiday HQ is where the school holidays transform into action-packed, creativity-fuelled adventures. Every season brings fresh themes, exciting experiences and structured activities designed to inspire children of every age.

Every season brings fresh themes, exciting experiences and structured activities designed to inspire children of every age, where no two days are ever the same, and there’s something for everyone!

We also ensure that every child’s holiday is not just entertaining but an opportunity for growth. Helping them to build new friendships, explore their interests, and return to school with unforgettable memories. We’re the experts in fun!

Unforgettable memories for every child

Easter Holiday HQ: The Great Outdoors

30th March - 10th April 2026*

Running at over 70 venues this Easter, our Holiday HQ: The Great Outdoors programme invites primary-aged children to step outside, get curious and enjoy screen-free adventures inspired by the natural world. Across the Easter holidays, children will take part in outdoor exploration, hands-on creativity using natural materials, and team challenges that build confidence and resilience.

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Three children smiling in colorful clothes, alongside a person inside a large inflatable bubble with the text

Easter Holiday HQ+

30th March - 10th April 2026*

Running at nine venues this Easter, Holiday HQ+ offers a split programme for children aged under 8 and over 8. Through our split programme, children will enjoy age-appropriate activities that build confidence, resilience and independence in a safe, inspiring environment. It’s more than childcare. It’s an experience.

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May Half Term

26th - 29th May 2026

Summer Holidays

*Please note that dates vary across Local Authorities

27th July - 31st August 2026*

Experience Types

At Holiday HQ, every programme is packed with exciting activities to keep children entertained and engaged. From take-home creations to exciting special events, we offer a range of fun experiences tailored to spark imagination and creativity.

Check out our experience types below! Please note that the activities mentioned below are examples and vary by location and holiday programme.

Hero Activities

Dive into a new adventure every day with our exciting daily themed activities! Each school holiday features a special overarching theme, introducing something new daily, with two hero activities that children will love. Our daily plan is packed with a mix of fun, including both planned activities and children's own ideas, ensuring every day is a chance to create unforgettable memories.

Skill Zone

Skill Zone is a daily session designed to build confidence, curiosity, and teamwork through themed challenges and purposeful play. Aligned with each day’s theme, kids explore new ways to think, move, and create—developing life skills in a fun, inclusive environment.

Craft Zone

Get hands-on in our Craft Zone activities, designed to unlock creativity and imagination. Children can express themselves individually or in a group.

Child drawing and holding paper craft leaves

Make & Take

Craft your own unique creation and take it home as a Holiday HQ souvenir! Whether it's arts and crafts, DIY science experiments, or even designing your own t-shirt, every creation is a special Holiday HQ keepsake.

Adult and two children walk on a leaf-covered path, with

Holiday HQ Information Guide

Wondering what your child needs to bring to Holiday HQ? Click below to view our Parent Information guide! This useful guide highlights what and what not to bring to Holiday HQ, drop off and pick up information, details to check on your account before you join us and more...

View Holiday HQ Guide

New to JAG?

Our passionate team of DBS-checked, professionally trained staff are ready to welcome your child and immerse them in our exciting world of fun new opportunities. But it’s hugely important that you also feel supported by us from the word go, so we’ve collated a wealth of information to help you get started, from making your first booking to everything you can expect on your first day at one of our clubs.

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Any questions?

Looking for further information about our clubs? Check out our helpful FAQ guide, which answers some of the questions we’re most often asked by parents: what to bring on the day, how to register at your local JAG club, what our flexible payment options mean, and much more!

See all FAQs

Holiday HQ is the ultimate destination for kids seeking an unforgettable escape from the school routine during the school holidays. With thrilling outdoor adventures, creative workshops, cooking classes, and interactive learning sessions, our expert team offers a dynamic blend of engaging activities and enriching experiences.
We’re committed to making each child’s holiday not only entertaining but also a valuable opportunity for growth.
At Holiday HQ, children build new friendships, explore their passions, and return to school with memories that last a lifetime.

Useful Links

How our Holiday Clubs can Enrich Your Child’s Development

23/02/2023

Junior Adventures Group

Let your child discover the enriching benefits of play & activity in a Junior Adventures Group holiday club! Play isn’t all fun and games; it’s also an essential learning tool for children!

Juggling Work and the School Holidays

23/02/2023

Junior Adventures Group

The summer holidays can be difficult for some families as they juggle work and the newfound freedom of their children. So, whether you're experiencing this for the first time or you're well and truly a pro, we've got some tips to get you through the summer holidays!